Melbourne-based electro-pop musician, Jade Alice, is also a singer-songwriter and producer, who creates dreamy, synth-infused songs that electrify and infuse the listener with those feel-good vibes with her intriguing melodies. Alice’s inherent talent has resulted in her receiving the 2015 Melbourne Music Bank songwriting competition, and had three songs in the top five of a songwriting competition in Music City Nashville, Tennessee. Alice has been featured in a variety of major platforms, along with her music receiving critical and fan praise.
Alice’s latest single “Pretty Cool,” is a gorgeous song about being comfortable and ‘pretty cool,’ in your own skin, and she exudes passion for being ‘cool’ in her own skin with this latest single. In our interview with Alice, she chats with us about her earliest beginnings with music, what draws her to the electro-pop sound, playing piano and guitar, and her fun music and entertainment favorites. Get swept up in Jade Alice’s music and learn more about her!
What was your first introduction to music?
Jade Alice: My parents are musicians, so growing up they introduced me to a lot of music! They met when they formed an ABBA tribute band so right from the beginning I listened to a lot of ABBA!
What inherently draws you to the electro-pop sound?
Jade: I really love the energy you can create with the production! The possibilities are endless when it comes to creating electronic sounds. I love being grabbed by melodies and hooks. When I hear really cleverly constructed pop songs by other artists, the songs are so easy on the ear and instantly memorable, but under the surface they can be quite complex to create!
What is your writing and recording process like?
Jade: It changes around a lot! Most of the time random melody ideas pop into my head, so I have hundreds of them as voice memos in my phone! Other times if it’s an emotion that’s hit me I create chord progressions and then melodies over the top. Sometimes I hear songs in my dreams! But almost always, the lyrics come last.
Your latest single, “Pretty Cool,” is a positive anthem about being cool in your own skin, however that may be. What was the influence behind the single, and how does it resonate with you personally?
Jade: It was about shifting the way I saw myself, and my self-esteem. I feel like self-love is something we all have to practice getting better at, especially in the culture I have grown up with. There’s a lot judgment at face value. There’s self-deprecating humor where we make fun of our insecurities in the hope that people won’t think we take ourselves seriously or think big of ourselves. Which is so sad, to diminish the things that make you great instead of celebrating them! I wanted this song to promote confidence in people and help them feel empowered!
The music videos for your singles are just as vivid and engaging. What do you like the most about producing a music video? The least?
Jade: This one was great fun for me because I got to sort through so much old footage, so many memories and hilarious moments caught on camera! I’m so lucky that my parents took all that footage. I wanted to capture a form of myself where I really had no inhibitions or cares in the world about what people thought, and I feel like that’s the place we all start in as kids! The thing I like the least I guess is just how time consuming the editing process can be, and the frustrations of technical hiccups!
You also play guitar. What was your first introduction to the guitar, and are there any other instruments you play?
Jade: My grandmother bought me my first little guitar, I started learning to play it when I was around 10, and soon after that I started writing songs on it. I do play a bit of piano too, and recently I’ve been writing more songs on piano than guitar.
You’ve released a number of singles, thus far, is a full album in the works?
Jade: There is definitely an album waiting patiently to come out! I have this stack of songs that I want to put out, probably two albums worth actually! But it’s just been a matter of timing and testing the waters with singles first.
What’s next for the remainder of 2019, heading into 2020?
Before the end of the year I have a few live shows but I’ll mainly be hiding out in the studio recording! I have a lot of collaborations with producers planned for 2020!
